Disney at the Fair

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  Disney at the 1964 Fair

At first, a team of representatives visited the US's top companies offering Disney's services for the fair. WED was hired to build attractions for :
Ford Motors Visitors would be carried through the history of the world from Stone Age, to Modern times in Ford Vehicles.
General Electric A revolutionary new system where the audience moved around a series of stages explaining the progress of home electric appliances.
State of Illonios A Hall of lifelike (audio-animatronic) presidents. Abraham Lincoln was the only one completed.
Pepsi-Cola Made to benifit UNICEF, a boat ride through countries of the world.
Everyone at WED was busy with the four attractions for the fair. Once a exhibit was designed, and fabricated, a "mock-up" would be put together at the studio. As the Fair deadline grew shorter many of the mock ups, complete, or not, were sent to New York to be tested and finished. In New York, over 200 WED "Imagineers" were sent to assemble and test all the exhibits.

Numerous problems faced WED once everything arrived in New York. Construction crews worked slower because of the outside Californian managers. One of the most severe problems happened with "Great Moments with Mr. Lincoln." Ten days before the Fairs opening the model passed all the tests at the studio. Once arriving, late, the model would not function.

Giving a perfect speech, the figure would go into spasms. Faulty electronics, and the damp New York air was blaimed for the problem. A grand ceremony was planned for the press, and governor of Illinois. Technicians worked to fix the figure up until the last moment. Still, nothing worked.

Walt was introduced to the crowd by Governor Kerner. Walt looked at the audience with a half smile, "There isn't going to be any show." Guests laughed, Walt explained, "It's true. We've worked like beavers to get it ready, but it's not ready, and I won't showa thing that might fall apart on us." He explained the problems and announced it would be ready once it began to work.

Suddenly, a week later, the figure began to work properly. The show became of the most popular in the fair. General Electric's "Progressland" and Ford's "Magic Skyway" were in second and third place in the first years attendance. "It's a Small world" was voted the most charming of all.

In the end, the studio applied a fee of one-million dollars for use of the Disney name, and technology. At the end of the fair, however, Walt made an incredible offer to the exhibitors. "If the two corporations established their exhibits at Disneyland, the million-dollar fee could be applied to moving expenses."

In a rather short period of time, theme-park technology was advanced greatly. Disneyland recieved two new attractions. With, a minimul cost to the company. Quite a deal. By dealing with corporations, and stretching his Imagineers' creativity valuable lessons were learned. What's next on Walt's agenda? Walt was a busy man. Once everything was set up at Disneyland in 1965/66, Walt was busy again, this time, for something bigger.